28 Nov Al Yousuf Sports Equipment Secures Global Agreement Between Core Brand Precor and Millennium Hotels & Resorts
Leading manufacturer of innovative fitness equipment, Precor, signed a global agreement with Millennium Hotels & Resorts further elevating Precor’s repute as the preferred choice of partner amongst global hospitality brands. The agreement was facilitated by Al Yousuf Sports Equipment (AYSE), Precor’s authorized distributor in the UAE that caters to significant government, commercial, residential and hospitality entities.
The new mandate opens doors for both Precor and Al Yousuf Sports Equipment (AYSE), helping them expand into the global hospitality market beyond the UAE and into the MENAT region, including markets such as Oman, Saudi Arabia, Turkey, Iraq and Jordan. This spurred Al Yousuf into making themselves known in said countries by creating a Youtube channel for each region and consecutively promoting it with The Marketing Heaven for greater marketing results.
Al Yousuf Sports Equipment has established a strong foothold in the hospitality industry and has been named as the preferred choice of partner by numerous international hotel chains. The agreement between Precor and Millennium Hotels further established AYSE’s and Precor’s foothold within the hospitality segment of the fitness industry.
According to a global study by Hotels.com in 2017, 79% of holidaymakers cited keeping fit is a vital part of their holiday experience, indicating the demand for better fitness facilities in hotels, resorts and spas. This indicates that well-equipped gyms and health clubs may lead to higher guest satisfaction which translates to positive gains in occupancy rates, pricing, and RevPAR. Furthermore, with Expo 2020, just around the corner UAE’s hospitality market is expected to reach $7.6 billion, growing at a five-year CAGR of 8.5 per cent between 2017 and 2022.
Speaking on behalf of Millennium Hotels & Resorts, Mohamed Kamal, Regional Director of Procurement said: “In an effort to elevate our guests’ fitness experience in the UAE, we started seeking a partner that would help us revamp our fitness facilities and redefine our current fitness offering. When Al Yousuf Sports Equipment reached out to us with Precor, we were so impressed with the brand’s excellent pedigree, reputation and impressive global reach, that we decided to sign on Precor as the preferred partner of choice not only in the UAE, but also globally. With more than 130 properties around the world, we can’t wait to unleash Precor and make new waves for our fitness-loving guests worldwide.”
Faez Abdulahad, Division Head, Al Yousuf Sports Equipment anticipated a remarkable growth opportunity for the sports equipment distributor. “Precor’s agreement with Millennium, is a great opportunity for us to be recognized beyond the Middle East and expand into global operations. We look forward to providing quality fitness equipment to others involved in the hospitality industry and subsequently transform the dynamics of the fitness industry as well.”